On the day of 25th September 2014, Prime Minister Narendra Modi coined the term 'Make in India' at a function in Vigyan Bhavan. Since then it has become one of the best fruitful campaigns long needed in India.
Focusing in skill enhancement, job creation on 25 sectors of economy hopes to increase the tax revenue and GDP growth.Even though the campaign was designed by one of the largest independently owned advertising agency, known for its advertising for Nike, created huge ripples in the waters early this year. Since last September to August this year government received US$17 billion worth of proposals from companies interested in manufacturing in India in terms of the campaign. But the actual stir was caused by the recent order of the things.
But this was all 'Make In India 1.0'. The level 2 of it is all set to release with new definitions and dimensions, with all new threats. It aims at turning it to a people's movement on the lines of 'Swadeshi Movement' which could make everything go out of place, if not taken care.
Moot Points:
Well, even though the measures do promise of a yielding future and the campaign plans to have a interactive session with the PM and top global CEOs around the world like Ford Motors, IBM, PepsiCo, Du Pont, Qualcomm, Abott etc to understand & address the concerns of global companies on policy issues on One-Year completion (September 24) in New York, but it's the present scenario which could prove to be a turning point in India's economy ever.Focusing in skill enhancement, job creation on 25 sectors of economy hopes to increase the tax revenue and GDP growth.Even though the campaign was designed by one of the largest independently owned advertising agency, known for its advertising for Nike, created huge ripples in the waters early this year. Since last September to August this year government received US$17 billion worth of proposals from companies interested in manufacturing in India in terms of the campaign. But the actual stir was caused by the recent order of the things.
- 24.8% of smartphones shipped in country this April-June quarter made up in India compared to last year's 19.9%
- Spice Group to start manufacturing mobile phones in Uttar Pradesh with an investment of 500 Crores with the memorandum signed with the government in January this year
- Hyun Chil Hong, president & CEO Samsung South Asia proposed a joint initiative with the MSME(Mininstry of Micro Small & Medium Enterprises) for 10 Samsung Technical Schools to be established in India along with the Samsung Z1 manufacturing in Noida this Jan-Feb term
- 8 months ago, Huawei invested US$170 million in its new R&D campus in Bangalore and is in process of setting up a telecom hardware manufacturing plant in Chennai, approval already granted by the Central Government
- During the same time, Xiaomi propsed to manufacture smartphones at Foxconn-run facility at Sri city and on 11th august, this year introduced its first manufacturing operational unit Xiaomi Redmi 2 prime assembled at the facility
- On August 18th, 2015 Lenovo announced to manufacture Motorola smartphones at Sriperambudur near Chennai by Flextronics Int. Ltd., a Singapore-based contract manufacturer having seperate lines for Lenovo & Motorola & came up with the first smartphone manufactured in this facility as the 4G model of Moto E(2nd Gen)
But this was all 'Make In India 1.0'. The level 2 of it is all set to release with new definitions and dimensions, with all new threats. It aims at turning it to a people's movement on the lines of 'Swadeshi Movement' which could make everything go out of place, if not taken care.
Moot Points:
- First, it focuses on new campaigns such as Digital India, Skill India & Start-Up India that could be a Big Fetch, revolving around upgrading the skills of India's workforce
- Second, in New Delhi an investor-outreach programme with several countries to bring global best practices in India
- Launch of 'Make in India: Mittelstand' a business support programme for 30 ''High End'' German companies to invest in India
- Government has already opened up sectors including railways, medical devices, insurance and more for FDI, while Start-Up India would be under the Department of Industrial Policy & Promotion
With the Chinese Economy at its fall ever, India could emerge as the magnet if it makes best of it. Starting from Higher taxation of cheap oil to having a seperate secreteriat with constantly liasing with business to remove the cramps, and the investors invest with time India could transform to a new Economy haven.
Even though the beginning of the 'Make in India 2.0' started with a bang with the announcement of 'Digital India', it's the past that dwells in the present to pose a threat. The contours to follow up on the base of Swadeshi Movement could mean harm to this innovative campaign. The framework of Swadeshi Movement was more political than economic with demands & supply suppressed by patriotism as the last refuge; India & the world at 2015 may not come in terms with it.
Though, few of us know that 'Zero Defect Zero Effect' a slogan coined again by NaMo himself, signifying production mechanisms aiming to prevent products developed from India from being rejected in the global market has few traditional food to be promoted in this campaign such as:
- Aarisa Pitha of Odisha
- Gushtaba of Kashmir
- Chicken Curry of Punjab
- Khandvi & Khakhra of Gujarat
- Bamboo Steam Fish, Vada & Medu Vada of South India
- Khaja & Inarsa of Bihar
- Kebab of U.P
- Puran Poli of Maharashtra


















